A segment is a slice of a list that matches rules you set, such as city, signup date or a custom field like plan type.
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Slice any list with simple condition rules and send each group an email that fits. Better targeting means more opens, more clicks and fewer unsubscribes.
Segments work with campaigns, autoresponders and A/B tests.
Sending the same email to everyone is the fastest way to lose subscribers. A customer in Pune does not need your Delhi store offer, and a free user should not get a renewal reminder.
GO MAILBOX lets you store any detail as a custom field, from city and signup source to plan type or last purchase. Then build segments with simple rules and send each one the message that matters to them.
Upload a CSV and map each column to a custom field.
Combine conditions such as city is Mumbai and plan is Business.
Pick the segment as the audience for a campaign or automation.
Use opens and clicks to create sharper segments.
No spreadsheet gymnastics needed.
Keep separate lists and store any data you need on each contact.
Upload contacts in bulk and map columns to fields in a few clicks.
Combine rules on any field to define exactly who gets an email.
Segments are evaluated at send time, so new matching contacts are included.
Insert names and other fields into subject lines and content.
Target people who opened or clicked a past campaign.
Start with these and build your own.
Local offers, store openings and events.
Early access and loyalty rewards for your best buyers.
Win-back campaigns for people who stopped opening.
Upsell and renewal emails based on what each customer uses.
What is a segment?
A segment is a slice of a list that matches rules you set, such as city, signup date or a custom field like plan type.
Do segments update on their own?
Yes. Segments are rule-based, so new contacts who match the rules are included automatically at send time.
Can I import custom fields?
Yes. Map any column in your CSV to a custom field during import and use it in segments and personalisation.
Create a free account, import your list and send your first campaign. 14 days free, no credit card.
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