🎯 Audience segmentation

Audience segmentation

Stop blasting everyone. Send the right message to exactly the right slice of your list.

Overview

Precision targeting with simple rules

Build a segment from conditions on any field — built-in ones like email, name and status, or any custom field you've defined. Match ALL conditions or ANY, and see the live count before you send.

  • Target by any custom field you collect
  • Match ALL or ANY of your conditions
  • See a live count of matching contacts
  • Attach a segment to any campaign at send time
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What you get

Key capabilities

🧩

Condition builder

is / is not / contains / starts with / ends with — no query language.

🔢

Live match count

Know exactly how many people you'll reach before sending.

🏷️

Custom field targeting

Segment on CITY, PLAN, INTEREST or anything you define.

📣

Campaign targeting

Pick a list, then narrow to a segment in the campaign builder.

Great for

Who uses this

Geographic targeting

Customer tier messaging

Interest-based sends

Re-engagement lists

Explore more

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