Every email marketing term you'll meet, explained without jargon.
Email marketing is full of acronyms. Here's what the important ones actually mean, in plain language — so you can read a report or a support article with confidence.
The percentage of delivered emails that were opened at least once.
A cryptographic signature proving an email genuinely came from your domain.
Gradually increasing sending volume so providers learn to trust a new domain.
A permanent do-not-email list built from unsubscribes and bounces.
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